// about
In maths, X is the unknown you solve for.
Every client arrives with their own X: the repetitive work, the slow support, the website that doesn't convert. Sometimes they can name it. Often they can only describe how it feels.
Nordic Labs X exists to solve for it. We start by learning how your business actually works (the business logic) and only then choose the technology. Usually that includes AI. Sometimes it's a simpler fix, and we'll tell you.
We're a lab: we build new things, test them on real problems and keep what works. And we're Nordic: we'd rather show you a number than an adjective.
Four things we believe
- 01
Understand before we build.
Business logic first, technology second.
- 02
Built, not templated.
Every solution is designed for that one business.
- 03
AI where it pays.
Practical, measurable results, not hype.
- 04
One partner, end to end.
Strategy, build, deployment, ads and growth under one roof.
The people you'll work with
No account managers in between. You talk to the people who build.
Your Name
Founder · AI & strategy
Leads the Understand and Design phases. Ten years building software for growing businesses, the last five with AI.
Your Name on LinkedIn(opens in a new tab)Co-founder Name
Co-founder · Engineering
Builds and ships. Responsible for architecture, integrations, security and keeping things fast.
Co-founder Name on LinkedIn(opens in a new tab)Team Member
Growth lead
Runs ads, SEO and analytics for clients, and makes sure every number in a report can be traced back.
Team Member on LinkedIn(opens in a new tab)
Company details
- Legal name
- Nordic Labs X AB
- Organisation number
- 559000-0000
- VAT number
- SE559000000001
- Address
- Exempelgatan 1, 111 22 Stockholm
- Founded
- 2025
// next step
What's your X?
Tell us the problem in your own words. We'll reply within one business day with a straight answer on whether we can solve it, and how.
Free · 30 minutes · no commitment